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Packaging as Art |
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Here is a great real life example of
retail packaging being so nice and functional, that the customer has continued
to save and use the original box as a travel jewelry container long after the
gift giving event has ended. The box is just the right size
for traveling and has been used many times for jewelry for short trips.
When the top is in place and the ribbon is tied in a box, it is a secure
little jewelry box. With a quick look at the website of the
retailer, Erwin Pearl....a chain of stores that sells upper-end costume jewelry,
one immediately spots this statement: I guess you could say that about his
choice of packaging too. Give as much thought to your product's
packaging too...........................let your packaging continue to advertise
your products and services long after the initial sale. |
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